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Smriti Jayaraman Kekre

Principal at Corazon Capital

Chicago, Illinois

Overview 

Smriti Jayaraman Kekre is an accomplished early-stage investor and advisor based in Chicago, Illinois, with a strong background in valuation, marketing, and financial modeling. Currently serving as a Founding Principal at Evolv Ventures and Vice President at Guild Capital, she has made significant investments in companies like Zippin (Series B), showcasing her expertise in growth strategies and venture capital.

Work Experience 

U

Upkid

  • Board Observer

    2024 - Current

CC

Corazon Capital

  • Principal

    2022

L

Lifeforce

  • Board Observer

    2024

Lifeforce operates as a clinically intergrated health optimization platform.

Raised $12,000,000.00 from Seaside Ventures, Tony Robbins, Serena Williams, Peterson Ventures, M13, Rosecliff Ventures, Ridgeline Ventures, Peter Diamandis and Scottie Upshall.

mylifeforce.com
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Tandem - Couples Finance

  • Board Member

    2023

Tandem is a consumer fintech platform for couples.

Raised $3,700,000.00 from Corazon Capital, Michigan Rise, Groove Capital, Reseda Group, Everywhere Ventures, The Josephine Collective, Groove Capital and Goodwater Capital.

usetandem.com
NO

Nara Organics

  • Board Observer

    2022

Nara Organics manufactures organic infant formula delivered directly to the consumers.

Raised $25,388,987.00 from Platinum Mile Ventures, Crown Predator Holdings, AlleyCorp, Corazon Capital, Torch Capital and Company Ventures.

naraorganics.com
S

Songfinch

  • Board Observer

    2022

Songfinch is the leading music creator platform enabling anyone to create one-of-a-kind, custom songs.

Raised $31,299,588.00 from Valor Siren Ventures.

songfinch.com
NR

National Retail Federation

  • Innovation Advisory Committee

    2023

GW

Global Women in VC

  • Member

    2021

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Zippin

  • Board Member

    2019 - 2021

Zippin is the next generation of checkout-free technology enabling retailers to quickly deploy frictionless shopping in their stores.

Raised $44,000,000.00 from SAP.iO, Pear VC, OurCrowd, Evolv Ventures and Maven Ventures.

getzippin.com

Evolv Ventures

  • Founding Principal

    2019 - 2021

    Evolv Ventures is a $100M venture fund backed by KraftHeinz Corporation to invest in early stage technology companies disrupting the food and retail industry. We focus on Seed through Series B investments across Food Tech, Health and Wellness, Supply Chain AI and Automation, the Future of Retail/Marketing, Climate and Sustainability, and Emerging Consumer Products and Services. Our hands on, founder-first approach coupled with unparalleled industry access and expertise help to catalyze businesses tackling some of the world's fastest changing trends. Select investments include Fabric (eComm microfulfillment), Zippin (autonomous checkout), New Culture (lab cultured cheese), Kingdom Supercultures (food culture biotech), Outrider AI (autonomous trucking), Joywell Foods (sweet protein fermentation platform), Parsable (connected worker platform) and more

Education 

Investments 

Zippin

Series A

Total funding: $44M

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