Solly Garber

Founder of Formation Investor

Miami Beach, Florida

Overview 

Solly Garber is a Co-Founder and General Partner at Formation VC in Miami Beach, Florida, with a background in business development, marketing strategy, and commercial real estate. With experience at notable companies like Strada Holdings and Blu Trumpet, Garber has successfully navigated the startup and venture capital landscape, showcasing expertise in investment strategies and fostering growth for emerging businesses.

Work Experience 

  • Co-Founder & GP

    2024 - Current

  • Managing Director

    2013 - 2023

    Built out an early stage venture portfolio investing in the best talent at company formation. Currently advising and stewarding this portfolio. Headway - pre seed Lula - post seed Withco - pre seed Seam - pre seed Assured - pre seed Airvet - seed Happy Returns (post seed - acq by Paypal) Brighthire - seed Raeden - seed Traba - post seed Hero (seed - acq by Klarna) Impart Security - pre seed REEF - Series A Branded - seed Nourish - seed IYK - pre seed Good Dog - Series B Oboe - pre seed Accrue - seed Krea - pre seed Olympix - pre seed stradaholdings.com

AFO Capital, LLC is a family office investing early stage in the future of commerce.

  • Business Development Associate

    2012 - 2013

    Monetization and distribution platform for mobile apps, incubated out of IAC. Blu Trumpet’s native ad unit concept reshaped the in-app advertising model. Company grew 5x in 2012 and was acquired by BreakTime studios in May 2013. *Worked in tandem with head of business development on executing partnerships with both publishers and advertisers. *Campaign manager on several major accounts.

  • Production Intern

    2011 - 2011

    Worked for the Office of Jane Rosenthal covering scripts.

  • Marketing/A&R Intern

    2010 - 2010

    *Managed social media accounts of various hip hop artists. *Tracked daily Nielsen BDS Soundscan playlists and prepared reports for President of label. *Made weekly selections of new artists from blogs and social media for submission to A&R executives.

Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate.

  • Marketing Intern

    2009 - 2009

    *Worked under EVP of Marketing *Assisted in film promotion, creative for films such as THE DEBT *Consulted on music for trailers including LAST NIGHT starring Sam Worthington and Keira Knightley

Miramax produces and distributes films and television series in United States and internationally.

Raised $675,000,000.00 from ViacomCBS.

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