Tania Hew
Product Manager
Toronto, Ontario
Overview
Work Experience
Product Manager
2023 - Current
• Collaborate with external stakeholders to define and prioritize product requirements, aligning internal cross-functional teams for successful project delivery. • Have led multiple large-scale initiatives for an enterprise client in the insurance space.
Founder & CEO
2017 - 2023
Founder of a boutique digital agency that provides marketing, strategy, PR, design & development help to companies.
Product Manager
2021 - 2023
Lead development and launch of new features, enhancements, and maintenance work. Launched features include: - system-wide authentication rework - large virtual currency recording and reporting for regulatory compliance - transactional emails such as trade confirmations - monthly statements - push notifications - drip campaigns - price alerts
Marketing, PM & Analytics
2018 - 2021
In charge of strategic marketing and analytics at MadLipz, as well as perform project & product management duties. • Develop and implement marketing strategy, including push, social media and influencer marketing. • Build and maintain custom company analytics portal used for decision-making, by writing SQL and Redshift queries within open source software data visualization software similar to Tableau (Metabase) and embedding in custom web pages for an optimal user-friendly interface. • Write and execute SQL queries for various data analyses and app management purposes. • Perform project and product management duties with the engineering team in implementation of new features and bug fixes. • Create marketing and investor pitch decks.
Participant
2019 - 2019
Participant of the 13-week startup Techstars program in Toronto.
Techstars is an accelerator that provides pre-seed investment and mentoring for various early stage startups.
Raised $108,919,999.00 from SVB Financial Group and Foundry Group.
VP Product Marketing
2014 - 2018
• Managed social media, marketing and PR for app launch in Nov 2014, resulting in free worldwide viral press from many major outlets including BuzzFeed, The Wall Street Journal, Business Insider, The Atlantic, Huffington Post, ABC, CBS, The Daily Mail and many more. • Helped to develop company pitch deck and developed financial documents (models, projections, etc) for pitches to investors. Also, presented in investor pitch. The company successfully raised a $450K seed round from venture capital firms. • Responsible for brand awareness, marketing and PR for the Beam Messenger mobile app – app achieved over 100K downloads in one year and increased brand awareness led to recognition from the Federal Communications Commmission (FCC) in the US. • Manage Facebook ad campaigns, achieved average Cost Per Install (CPI) of $0.20 over many months, with some ads going as low as $0.06 CPI, which is significantly below average industry costs. • Craft content for emails, press releases, business development outreach, social media and other purposes. • Help formulate business development strategies and overall company strategy. • Prepared some of the company's financial documents (e.g. quarterly statements)
Entrepreneur, Digital Product & Marketing
2012 - 2015
Provide consulting services to startups, small and mid-size businesses. I covered the whole spectrum of helping a company establish and grow its presence in the market. This included market research & analysis, go-to-market strategy, digital marketing strategy & implementation, general marketing strategy, public relations (PR), website development, social media management and other strategic advice. Various clients, including the following. July 2013 to 2015 - various startups & small businesses • Develop business strategy and marketing plan • Assist in website development • Clients include Xergy Energy (webdev services), Beam Messenger (2014 launch plan and implementation) and 42 Sports (strategy & product management) November 2012 to July 2013 - Tickengo Inc (now Wingz): • rehired by Tickengo to do marketing and PR - Write and promote press releases, develop email content, presentations, etc. - Free press coverage continued from last stint: article write-ups in the SF Chronicle, Forbes Magazine and TechCrunch; numerous mentions in articles written for top tech sites such as TechCrunch and AllThingsD, as well as more traditional news sites like Forbes Magazine, the Wall Street Journal and SF Chronicle, and even a radio mention (NPR). August 2012 to September 2012 - Tickengo Inc (now Wingz): • Use skills, social media and marketing knowledge to help build company awareness in the first month of launch. - Free press coverage or mentions from four sources including a top social media news site and the top tech site in Germany. - Increased virality of top Facebook posts to an average of 2.50% (previous average was 0.20%). - Wrote the top 10+ Facebook posts with the most fan engagement. - Increased number of fans/followers and engagement (retweets, hashtags, conversations) on Twitter and Facebook.
MBA
2010 - 2012
Marketing, Entrepreneurship, Management Consulting
Marketing Intern
2011 - 2011
• Assisted founders with developing and implementing overall marketing and business development strategies. • Developed revenue model for the company.
Consultant
2011 - 2011
• Provided marketing and operations support focused on launching a new e-commerce portal. • Identified and conducted market research on key market segments.