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Thibaud Lecuyer

CEO of Loggi

São Paulo, São Paulo

Overview 

Thibaud Lecuyer is the CEO of Loggi in São Paulo, with a background that includes serving as the Co-Founder & Managing Director of Dafiti and holding senior roles at JP Morgan. He has a strong track record in entrepreneurship and venture capital, with notable investments in companies like Locad.

Work Experience 

  • CEO

    2022 - Current

    • Led company to first EBITDA positive ever, improving by 45 p.p. through pricing and operational initiatives. • Implemented strict budgeting, clear metrics, and simple compensation targets to drive performance. • Rebuilt leadership team, instilling a KPI-driven, ownership-based culture across the company • Launched AI initiatives like AI-driven routing system and AI CX agent improving costs and NPS.

  • CFO

    2019 - 2022

    • Led financial strategy to grow revenues by 5x and improve profitability. • Raised USD 212mio in funding and prepared the company for IPO. • Help expand coverage to 100% of the Brazilian population, driving company growth. • Responsible for Finance, FP&A, M&A, Legal, Public Relations, Procurement and Communication of Loggi, Latin America’s fastest growing tech company focused on logistics

  • Board Member (3rd Mandate)

    2019

    • Part of the strategic transformation across three mandates: from operational restructuring to growth seeding and long-term value realization. • Structured and executed a real estate joint venture and incubated an internal startup to diversify revenue and reduce legacy dependence. • Supported capital planning, governance, and financial oversight to enable the company’s journey toward financial independence. Led financial committee. • Played a key role in shifting the company’s trajectory from crisis management to sustainable, forward-looking growth.

  • Member of the Startup selection Board

    2017 - 2021

    • Participated in the selection and curation of Startups joining the program • Mentoring various startups

  • Seed Investor and Advisor

    2013 - 2020

    • Seed investor and advisor to Intelipost. • Helped with the creation of the gateway business and market intelligence • Sold to Riverwood Capital in 2020

  • Seed Investor

    2016 - 2020

    • Seed Investor and advisor to Everroad. • Later sold to Sennder

  • Co-Founder & COO

    2010 - 2019

    Latin America's largest fashion e-commerce platform with $600M+ in revenue and 5,000+ employees. IPOed in 2019 • Built Dafiti from the ground up, transforming it into Brazil’s largest fashion e-commerce and the fastest company to reach BRL 1 billion in annual revenue. • Played a key role in IPO preparation, including financial reporting under international standards in under 30 days, leading to Dafiti’s successful public listing in Frankfurt (July 2019). • Scaled operations across 4 Latin American countries within 18 months of launch; later led strategic divestment from Mexico in 2016. • Managed over 3k employees across 5 departments and 4 countries, driving cross-functional alignment in a high-growth, multicultural environment. • Led the full integration of two Brazilian e-commerce acquisitions within 18 months, unlocking synergies in logistics, brand, and customer base. • Orchestrated the transition from 14 decentralized warehouses to a centralized logistics model without operational disruption. • Spearheaded development of Latam’s largest and most automated e-commerce warehouse (EUR 100M+ CAPEX), ranked among the top 5 globally. • Achieved Ebit Diamond Azul and RA1000 status—the highest customer service recognitions in Brazil—through innovation, simplicity, and quality service.

  • Investor

    2016 - 2018

    • Co-led the consortium who acquired distressed Natue from existing investors. • Helped implement a full turnaround • Sucessfull sale to Mundo Verde

  • Senior Associate - Alternative investments group

    2005 - 2009

    • Led due diligence on Private equity co-investments, PE funds, and Hedge funds in France, Germany, and the UK. • Enhanced legal structures of investments to improve tax efficiency and marketability in Europe. • Successfully managed discretionary HF and PE portfolios for clients, leading to significant fundraising. • Trained 200+ employees and advised 100+ clients on Alternative products.

J.P. Morgan Ventures Energy Corporation provides commodity risk management solutions in both the physical .

  • Money Transfer Manager - Global private bank

    2003 - 2005

    • Ranked first in the JP Morgan European BIM graduate development program • Supervised the execution of all cash movements for the entire Private Bank ex-US • Managed two teams composed of 12 people located in Geneva & Mumbai • Completed offshoring project: reduce costs, HR, Technology, Administrative

Morgan Health is the healthcare investment arm of JPMorgan Chase.

  • Finance internship

    2001 - 2001

    Defined and implemented amortization policy for all Swiss hotels (22) of the chain

Education 

Articles About Thibaud

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