Tiara Christian
Principal Creator & Strategy Consultant at Influential
Netherlands
Overview
Work Experience
Head of Operations & Events
2025 - Current
CEO & Founder
2021
Founder and strategic advisor to tier-1 social agencies, startups and household name brands through data-driven influencer marketing, experiential campaigns, and integrated social strategies that deliver measurable business impact and authentic engagement. Wilde Parlour leverages deep expertise in creator partnerships, social storytelling and immersive experiences to build lasting connections between brands and their audiences. Our approach combines: - Strategic Influencer Marketing: Develop end-to-end creator campaigns - Integrated Communications & Engagement: Design cohesive paid, earned and owned strategies that amplify brand messaging across platforms - Experiential Innovation: Create share-worthy moments that transform digital connections into meaningful real-world impact
Angel Investor
2021
Investing intellectual, social and financial capital in seed to Series A minority-founded startups around the world. Our collective believes in helping ethical, high-growth technology founders scale and ultimately create pathways to generational wealth. Please submit any proposals or requests through blackangelgroup.com
Principal Creator & Strategy Consultant
2023 - 2025
- Lead strategic development of multi-channel influencer campaigns driving measurable business impact - Provide senior counsel to clients on creator strategy and industry best practices - Oversee end-to-end campaign execution including talent identification, negotiation, and performance measurement
Associate Director, Creator & Campaign Strategy - Portfolio & Global
2022 - 2023
- Spearheaded integrated influencer programs combining paid, earned, and owned media - Built and maintained relationships with key opinion leaders and content creators - Implemented data-driven approach to talent selection and campaign optimization - Managed cross-functional teams to ensure seamless campaign execution
Career Sabbatical
2021 - 2022
Strategic pause and reset to learn new skills, explore passion projects, practice slow living and to spend much needed time with family during the ongoing pandemic.
Black Googler Network EMEA Chairperson
2020 - 2021
Chair and communications leader working with senior leadership to build and cement sustainable commitments to improve the experiences for Black+ Googlers in EMEA through representation, upward mobility and company culture - BGN NYC Chapter Co-Lead: 2018-2019 - BGN NYC External Partnerships Committee Lead 2017-2018
Head of EMEA Social Media & Content, PR
2019 - 2021
Core member of the Central EMEA PR Team leading cross-product global and regional brand activations, creative social media content and standardized the social communications structure across 35+ countries.
Brand Partner Manager, Unilever Business
2017 - 2019
Brand Partner Manager, Education and Tech & CE (Contract)
2016 - 2017
Google is a multinational corporation that specializes in Internet-related services and organizes the world’s information.
Raised $26,100,000.00 from Angel Investors LP, Kleiner Perkins, Signatures Capital, Sequoia Capital, Arnold Schwarzenegger, Shaquille O'Neal, Henry Kissinger, Google and Tiger Woods.
Freelance Integrated Marketing Manager
2016 - 2017
PR Social Media Manager (Contract)
2016 - 2016
Associate Product Marketing Manager
2014 - 2016
Account Manager/Marketing Coordinator
2012 - 2013
Assisted in the development and management of branding strategy across social media platforms, organic search and field marketing efforts across 7 client accounts