Tiffany Black
Senior Vice President at FleishmanHillard
Hayward, California
Overview
Work Experience
Vice President of Strategic Accounts
2025 - Current
At Freeman & Forrest, a creative consultancy built on bold thinking, good people, and work that moves, I serve as VP, Strategic Accounts. I lead growth strategy, influencer innovation, and senior client relationships across our portfolio. I joined the agency in its first year of business (employee #12) to help scale operations, deepen our B2B and tech storytelling capabilities, and expand our presence with enterprise clients. I focus on shaping high-impact influencer programs, building frameworks for cultural relevance, and serving as a strategic lead for key accounts. Highlights include: – Driving business development strategy and pipeline with the founders – Leading B2B and creator-led influencer marketing programs – Partnering with cross-functional teams on brand narrative, go-to-market, and platform strategy – Building scalable influencer and content strategy frameworks from insight to execution
Director of Social Strategy & Business Development
2023
• Lead enterprise-level programs at Social Factor as Director of Social Strategy & Business Development. • Guide integrated strategies across social media, influencer engagement, and business development. • Play a key role in RFP strategy, thought leadership, and agency growth initiatives.
Chief Content Officer
2019
Epiphany Content & Media specializes in social media marketing, content strategy, and influencer marketing—helping start-ups, small businesses, and global brands tell impactful stories that reach the right audiences at the right time. Clients have included Grambling State University, DoorDash, and Airbnb. Currently subcontracting with Social Factor as Director of Social Strategy & Business Development, leading enterprise-level programs across social strategy, influencer engagement, and new business development.
Angel Investor
2021
Investing intellectual, social and financial capital in seed to Series A startups around the world. Our collective believes in founders who build ethical, high-growth technology companies.
Senior Vice President
2024 - 2025
As the Senior Vice President - Influencer - Media & Platforms at FleishmanHillard, I lead a dynamic team at the intersection of technology, media, and influencer marketing. My role involves driving strategic communications and innovative influencer programs that amplify our clients' messages and create impactful narratives across various platforms. With a focus on the technology sector, I leverage my expertise to guide clients through the rapidly evolving digital landscape, ensuring their stories resonate with target audiences. My responsibilities include: - Developing and executing integrated influencer marketing strategies - Building and nurturing relationships with key influencers and media partners - Leading cross-functional teams to deliver exceptional client service and results - Utilizing data-driven insights to optimize campaigns and measure success - Championing diversity and inclusion in all aspects of our work
Head of Global Social Media - Google Cloud
2020 - 2023
Lead the development and implementation of creative social media content, social selling programs, employee and leadership activation, and measurement strategies. Oversee the positioning, strategy, and development of content and programs for Google Cloud’s social channels, managing social media managers and designers to ensure we grow our awareness and engagement in key markets. Partner effectively with editorial colleagues on the team and work cross-functionally to ensure content and campaigns created for Google Cloud’s social channels are high-quality, reflect our voice, and represent the Google Cloud brand. Oversee social media analysis, metrics and reporting with internal and external partners, and develop strategies and content for Google Cloud executives.
Google is a multinational corporation that specializes in Internet-related services and organizes the world’s information.
Raised $26,100,000.00 from Angel Investors LP, Kleiner Perkins, Signatures Capital, Sequoia Capital, Arnold Schwarzenegger, Shaquille O'Neal, Henry Kissinger, Google and Tiger Woods.
Senior Marketing Manager
2019 - 2020
- Develop the strategy and create opportunities to showcase the breadth and depth of Airbnb's unique inventory to customers and across the world. - Lead execution of marketing campaigns across channels including product, email, social, partnerships and paid marketing and coordinate across cross-functional teams including PR and Airbnb Magazine to expand the reach of our marketing. - Support localization of global campaigns, working with regional marketing teams, creative agencies, in-house creative team and our in-house localization team.
Lake Swan Properties is a holiday home rental company.
Director, Influencer Engagement
2017 - 2019
Managing highly visible blogger/influencer/ambassador campaigns and related events, as well as developing and maintaining relationships with established and emerging influencers across social and digital platforms.
Ancestry is a web-based platform that helps its users to create their own family tree and help them preserve and share their family history.
Raised $33,200,000.00 from Silver Lake, Spectrum Equity, GIC and Banneker Partners.
Head of Global Influencer Content Marketing
2016 - 2017
Led a 12-member global account management team and oversaw a $35M budget, focused on developing an influencer network to create great, shareable shopping content at a scale that drove new or reactivated buyers to eBay. ▪ Developed and expanded a global network of 500+ influencers and 50 premium publishing relationships. ▪ Successfully managed and scaled content creation by building tools and implementing processes. ▪ Showcased eBay as a thought leader in the content marketing and influencer space at top industry events.
Head of Social Engagement & Content Network
2014 - 2016
Engaged with partners across the product organization, overseeing the redesign of great content creation tools, network management systems, and integration of content across the eBay user experience. Led the step change in the quality and quantity of shareable shopping content created on eBay. ▪ Established a large, sustainable network of directly managed experts and social influencers that contributed and distributed great content that was relevant and engaging to the user. ▪ Created and grew a series of scalable partnerships with content networks. ▪ Developed a strategy that drove great user generated content across the wider eBay user base. ▪ Successfully delivered the program by managing multiple key stakeholders across cross-functional teams, including public relations, design, other social partners, marketing channels, charity teams, agencies, product, and engineering. ▪ Generated a 50% increase in content production and 151% increase in traffic.
EBay Ventures invests in disruptive companies that are revolutionizing the commerce landscape.
Teacher
2007 - 2014
Teach media related courses as seminars and online: "Writing and Editing for the Web" and "Introduction to Social Media."
Night Assistant
2007 - 2009
Assisted staff, teachers and students with the New York courses and seminars.
Mediabistro is a leading provider of jobs, news, education, events, and research for business, media, and creative professionals.
Raised $6,483,366.00.