TW

Tom Willerer

COO @ Reforge & Venture Advisor @ NEA, Ex CPO @ Opendoor & Coursera, ex-VP of Product @ Netflix

San Francisco Bay Area

Overview 

Tom Willerer is currently the Chief Operating Officer at Reforge and a Venture Advisor at New Enterprise Associates (NEA). He has held key leadership roles as the Chief Product Officer at Opendoor and Coursera, as well as the VP of Product at Netflix. Willerer's career highlights include driving product strategy at prominent tech companies and advising startups, showcasing expertise in product management and cross-functional team leadership.

Work Experience 

  • Chief Operating Officer

    2023 - Current

  • EIR

    2022 - 2023

    Led Mastering Product Management, Finding Product Market Fit programs, and Data for Product Managers programs. Also ran private workshops for venture firms around Retention & Engagement.

  • Venture Advisor

    2022

New Enterprise Associates is a venture capital firm that focuses on investments in technology and healthcare startups.

  • Advisor, Investor

    2016

    Investor/advisor in several early-stage startups and VC funds. Examples: Reforge, Public.com, Class Dojo, Multiverse, Contra, Tango.us, 2U, Aalto, Early.Works, TCV, Flockjay, Doorstead, Doorvest, Medallion, Teal, Catch&Release, Wefunder, Thunkable, City Light Capital, Possible Finance...

  • Chief Product Officer

    2019 - 2022

    Led product management & design. Helped guide the company through IPO, launched Opendoor Backed Offers and led the acquisition of digital mortgage innovator, RedDoor.

Opendoor is a real estate technology company that simplifies the process of buying and selling homes.

Raised $1,887,930,000.00 from BlackRock and Healthcare of Ontario Pension Plan (HOOPP).

  • Board Member

    2018 - 2021

  • Partner

    2017 - 2019

Venrock is a venture capital firm investing in technology and healthcare companies.

  • Chief Product Officer

    2013 - 2017

    Responsible for product management, engineering, design, analytics, community and operations. [Promoted to Chief Product Officer July 2015]

Coursera is an online education company that partners with universities and organizations to offer classes on their platform.

Raised $458,900,000.00 from Second Alpha Partners, The Garage Syndicate and Scale-Up.

  • VP Product Management

    2007 - 2013

    Managed the global product team responsible for innovation around social, non-member acquisition (on website, mobile, tablet and devices), messaging (push and email) and account/profiles. [Prior roles at Netflix: Director of Product & Director of Consumer Insights]

Netflix is an online streaming platform that enables users to watch TV shows and movies.

Raised $4,907,714,724.00 from Saul Bisht and TCV.

  • Director

    2000 - 2007

    Managed a team of 10 analysts across 10+ clients, including United Airlines, ESPN, Sara Lee, Kellogg’s, BlackBerry, and Miller. Co-authored first of a kind study on Internet Advertising clickers (Natural Born Clickers) that sought to understand the question, “who clicks on online ads?” Initial findings presented at iMedia Austin (2007). Co-managed exploration of Online Clutter and its affects on consumer response (brand and direct) with DoubleClick and Dynamic Logic. Results presented at ARF Measurement Symposium (2007). Ideated qualitative / ethnographic exploration into the oft overlooked group, “advertising rejectors”. Research presented at ESOMAR Dublin (2007) and was covered in Media Week.

Articles About Tom

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