TM

Tony Mcchrystal

Sales Director | Revenue Growth | High-Performance Sales | Sales Strategy | B2B | UHNW Sales | Enterprise Sales | SaaS Sales |P&L Ownership |Strategic Partnerships | Scaling Sales Teams | GTM Strategy | Global Sales |

United Kingdom

Overview 

Tony McChrystal is a Sales Director with a strong track record of driving revenue growth and high-performance sales in B2B and UHNW markets, specializing in SaaS sales and strategic partnerships. Currently serving as the Director of EMEA Sales and Service at ReputationDefender by Norton, he excels in scaling sales teams, developing GTM strategies, and managing P&L ownership. Highlights of Tony's career include leading sales teams at reputable companies like Reputation.com, where he played key roles in establishing strategic partnerships and expanding into new markets, as well as demonstrating expertise in sales strategy implementation and enterprise sales.

Work Experience 

  • Director EMEA Sales and Service

    2016 - Current

    Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. We bring award-winning products and services in cybersecurity, online privacy, and identity protection to more than 500 million users in more than 150 countries. ReputationDefender is the leader in the online reputation management and digital privacy space. Founded in 2006, we pioneered the industry—and we remain the largest, most trusted company within it. We believe that everyone has the right to be empowered online—whether that means removing personally identifying information from people-search databases, ensuring that accurate information appears prominently in search results, or helping businesses put their best foot forward in online reviews and social media. ReputationDefender provides these solutions and more through a diverse range of products tailored to meet the unique needs of our clients.

Reputation Defender (now part of Gen Digital Inc.) helps businesses and individuals improve their search results and protect their privacy.

  • Director of Sales EMEA

    2015 - 2017

    I joined Reputation.com as a member of the original UK management team in 2011 where I served as the Managing Director of ReputationDefender EMEA. In what has been an exciting growth period for the company in which I have successfully managed the EMEA team , I have contributed extensively to the success of the EMEA business, by identifying new products to develop and markets for Reputation.com and Reputationdefender.com to enter across Europe.

  • Head of Sales Reputation.com (UK)

    2011 - 2015

    About Reputation.com Reputation.com launched in 2006 with the belief that individuals, businesses and large-scale enterprises should be empowered to protect their privacy and ensure their online reputations reflect accurate, current and balanced information. Our team pioneered the first solutions for online privacy control and digital identity management - and we continue to develop and patent innovative tools that address the dynamic risks and threats a Web-based world presents to maintaining accurate information and image control.

Reputation empowers companies to fulfill their brand promise by managing their reputation performance in real-time – everywhere.

Raised $210,631,071.00 from Marlin Equity Partners.

  • Marketing and Advertising specialist

    2010 - 2011

  • Charge off Specialist

    2007 - 2010

    Responsible for up to £1.5m worth of delinquent credit card and loan accounts which have fallen up to 8 months in arrears, searching for customers, assisting them and negotiating mutually agreeable arrangements for debt clearance. Problem solving on behalf of the bank to minimise financial losses, using excellent listening and communication skills to assist customers from all walks of life to establish simple solutions to payment problems

Bank of America Neighborhood Builders is a signature philanthropic program that advances economic mobility and nonprofit leadership.

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