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Tony Plasencia

Founder of Underdog Protocol

Oakland, California

Overview 

Tony Plasencia is the Co-founder of Underdog, where he successfully scaled blockchain infrastructure to $1M ARR and managed millions of digital assets. His notable career highlights include founding diffusionlabs and working in growth roles at companies like Ritual.co and Uber, showcasing his expertise in building and growing businesses.

Work Experience 

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Underdog Protocol

  • Co-Founder

    2022 - Current

    Supercharging engagement between Users and Brands through Digital Assets on Solana 👾 We are funded by UnderdogLabs, E^I Ventures , and OneBlock Capital. Led all Business Development, Partnerships, and Product. Reached $1M ARR, 350 customers, and worked with the largest Solana Brands.

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diffusionlabs

  • Founder

    2021 - 2022

    I consulted multiple SaaS, Marketplace, and CPG companies around Go-to-Market, Sales, & Marketing. Built 2 startups through this vehicle. Notable Clients included: Astreya (IT SaaS) - SDR metric planning + hired sales team of 10 SDRs leading to $2M Net New ARR Good Clean Love (CPG) - E-commerce optimization on Amazon leading to an increase of 25% CTR Ada.CX (AI)- SEO Optimization and Marketing Strategy leading to an increase of 150% CTR Seel (E-Commerce SaaS) - Managed a team of 3 SDRs with 75% Quota Attainment

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Setter, a Thumbtack company

  • BD & Partnerships , U.S.

    2020 - 2021

    Setter is a virtual property management and concierge company that was backed by Sequoia and NFX until being acquired by Thumbtack. Focused on closing deals, finding partnerships, managing a team, and monetizing a new product. Sales, Product Marketing, and Ops. This was so fun. Managed a team of 15 BDRs with a 100% Quota Attainment, Closed over $1.3M in Home Services, and worked on partnerships with Insurance firms like American Family.

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Ritual.co

  • Growth, Merchants

    2018 - 2020

    Ritual.Co is a Food Ordering app tailored for fast & easy pickup that Sequoia Capital and Greylock currently back. Resigned Dec.2019 Focused on merchant acquisition, merchant performance, customer experience, and retention. Helping restaurants grow their businesses by connecting to their top eaters while growing the San Francisco + launching Oakland & San Jose. Onboarded over 200 SMBs.

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Uber

  • Growth, Special Projects

    2016 - 2018

    Resigned Aug. 2018 ( Two Teams: Retail + Innovation) Focused on driver acquisition and driver retention. In-person sales and launching projects, hard stuff. Onboarded over 1,000 Uber Drivers and scaled projects to 5 markets.

Uber develops, markets, and operates a ride-sharing mobile application that allows consumers to submit a trip request.

Raised $30,212,450,000.00 from PayPal.

uber.com

Education 

Articles About Tony

Relevant Websites