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Trey Rawles

Provider & Payer Channel Sales at Optum at Optum

St. Petersburg, Florida

Overview 

Trey Rawles is the AVP Partnerships at Optum in St. Petersburg, Florida, with a background in strategic planning, advertising, and digital strategy. Notable career highlights include serving as the AVP Business Development for Provider & Payer Channel Sales at Optum and founding Health Care Integration Solutions.

Work Experience 

  • SVP Provider Business and Channel Development

    2025 - Current

    Key executive role responsible for driving the company's growth strategy through new business opportunities, strategic partnerships, and market expansion. Work closely with the executive leadership team to develop and execute a comprehensive business development plan, ensuring alignment with the company's overall objectives and vision. Responsible for: - Channel Partnership and HIE Development - Provider Channel Expansion - Revenue Generation - Leadership and Team Management - Collaboration with Executive Team - Contract Negotiation and Management - Performance Metrics - Innovation and Improvement

Datavant protects, connects, and delivers the world’s health data to power better decisions and advance human health.

Raised $80,500,000.00 from Roivant Sciences, Transformation Capital, Johnson & Johnson Innovation – JJDC, Flex Capital, Octave and Cigna Ventures.

  • VP Sales Leader

    2025 - 2025

    Managing teams responsible for: 1) net new channel partner sales/growth (indirect payer & provider) 2) net new provider direct sales/growth (direct ambulatory provider) 3) market development & lead gen / qualification for broader Optum sales/growth

  • AVP Business Development - Provider & Payer Channel Sales at Optum

    2023 - 2025

    Responsible for Optum Insight growth via channel partnerships at scale with industry leading payer, provider and technology and services vendors.

Optum Frontier Therapies provides a new model of pharmacy care for rare disease.

  • Angel Investor

    2021 - 2025

    Angel Investor with a focus on preseed/seed/Series A stage healthcare (broadly defined).

HealthTech Capital is a group of private investors dedicated to funding and mentoring new HealthTech start ups

  • Advisor

    2021 - 2023

    Advisory Member Focused on Health IT within the Innovation Forum

Forum Ventures is a fund, program, platform, and community for B2B SaaS startups.

  • AVP Channel Sales (Provider and Payer)

    2021 - 2023

    AQUIRED BY UNITED HEALTH GROUP / OPTUM Responsible for developing and executing digital health and healthcare IT/services channel partnerships across the wide array of Change Healthcare solutions & business units focused on "embedded API", "white label", "sell with", and "sell through" deal structures.

  • Director, Channel Sales Strategy

    2019 - 2021

    Responsible for market intelligence related to cutting edge digital health technology, stratifying startups for M&A and partnerships, and managing relationships with digital health-focused incubators, investors, and university programs as pipelines into innovation. Specific focus on growth strategies related to Change Healthcare’s new API marketplace and associated digital health channel partner programs.

Change Healthcare is a healthcare technology company that focuses on revenue and payment cycle management services.

Raised $48,000,000.00 from HLM Venture Partners.

  • Mentor

    2021 - 2022

    Active Digital Health Startup Mentor

Plug & Play Topeka is a Venture Capital company that offers corporate Innovation, open Innovation, and accelerator Programs.

  • Mentor

    2021 - 2022

    Digital Health Startup Mentor/Advisor/Angel

MATTER provides the healthcare industry with technology solutions to improve products and services.

Raised $4,400,000.00.

  • Advisor

    2021 - 2022

    Focus on digital health deal flow and DD

Anthos partners with innovative consumer and technology companies shaping the future.

  • Advisor

    2021 - 2022

    Advisor, Investor and Mentor (HealthTech)

Venture fund focused on real estate tech, proptech & construction tech startups.

  • Co-Founder & Managing Director

    2017 - 2019

    Co-founded and ran a digital health incubator/accelerator. Invested in and advised 35+ digital health startups.

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