Venkat Bathula
Sr. Engineering Manager at eBay Ads
Cupertino, California
Overview
Work Experience
Sr. Engineering Manager
2015 - Current
Moved to ebay Ads and helped define and design Seller journey of various ad formats from scratch - Promoted listings Standard, PL Advanced, PL Express. These programs contributed to $1B annual incremental revenue in 2021. - Designed and lead Promoted Listings beta and ensured successful launch with ramp up plan - Lead ebay Marketing APIs for third party integrations - Managed and contributed in building Seller facing Campaign manager, Campaign Manager APIs to integrate all native ebay seller flows. - Managed seller performance reports, dashboards - Managed robust sync system to ensure multiple systems in ads are in sync near real-time.
Staff System Engineer
2011 - 2015
Developed monetization platforms with a vertical focus creating on-the-fly business opportunities. Built a Subscription platform and enabled store subscriptions, creating new revenue streams. Architected and implemented a highly scalable pricing model bringing stability to an ever-increasing volume of large-scale systems. Won multiple innovation awards.
EBay Ventures invests in disruptive companies that are revolutionizing the commerce landscape.
Development Expert / Team Lead
2002 - 2011
Implemented JNLP based Amdocs CRM smart client applications. Helped top-tier telecom customers optimize and scale the product in production environments.
Amdocs is a developer and provider of customer experience systems for communications, media, and entertainment industries.
Project Lead
1999 - 2002
Genpact Headstrong Capital Markets is a multinational consulting and IT services firm with a specific focus on capital markets.
Project Lead
1999 - 2002
Sr Consultant
1999 - 2001
Worked on backend inventory management systems for cameraworld.com and implemented multiple e-commerce applications. Implemented BroadVision adapter for BEA Active Software enterprise application integration broker.
eFORCE offers strategic e-business solutions that focus on B2B, B2C, corporate portals, and m-commerce.
Raised $16,000,000.00 from Infinity Capital, Norwest Venture Partners and Greylock.
System Analyst
1999 - 1999
Sr Software Engineer
1998 - 1999
Implemented many e-commerce sites such as cd4you.de using BroadVision 1to1 commerce platform.