VR

Veronica Robles

Behavioral Science Student | Content Marketing Specialist | Writer

Argentina

Overview 

Veronica Robles is a versatile Behavioral Science student and Content Marketing Specialist based in Argentina with a strong background in project management and cross-functional team leadership. She has excelled in roles such as Social Media Manager at various companies, including Bucket Listers and LA GACETA, showcasing her expertise in digital marketing and content creation. Veronica's career highlights include managing social media for diverse companies, demonstrating her skills in brand management and creative content creation, as well as her ability to lead cross-cultural teams effectively.

Work Experience 

  • Social Media Manager

    2025 - Current

    Social Media Manager in the East Coast team: New York, Miami, Philadelphia, Boston, and Washington DC

  • B2B Content Manager

    2024 - 2025

  • Tech News Writer

    2024 - 2024

    I was part of a project funded by International Fund for Public Interest Media. Here, I was a journalist, and our section's goal was to reach a Gen Z audience and write articles to raise young subscribers in the website of the newspaper. In this role I was in charge of writing about business, entrepreneurship, tech, startup founders, and remarkable young people of my hometown. I wrote 4 articles per day, summing up to over 300 articles in total during the internship. Also, I found 54 different stories and produced over 50 signed pieces. You can find all of my signed articles here: https://www.lagaceta.com.ar/periodista/611543/veronica-robles.html

  • Social Media Manager Sr

    2023 - 2024

    -Developed and executed a solution to content creation challenges through the creation of an Affiliate Content Program. Recognizing the brand's struggle to produce engaging video content within budgetary and time constraints, I collaborated with 25 ambassadors to each generate 2 to 3 high-quality videos monthly. This initiative not only addressed the content creation bottleneck and budget limitations but also facilitated the activation of Instagram Reels. The result was a notable increase in interaction and expanded reach. -Cultivated and maintained relationships with influencers, orchestrating Instagram campaigns to enhance brand awareness and engagement. -Facilitated strategic partnerships with brands in the pet food industry, managing collaborative giveaways to amplify audience growth and brand exposure.

  • Social Media Manager Ssr

    2022 - 2023

    ▪️Wrote and implemented social media content for: Pfizer LatAm President, Laboratorios Bagó and Calidra. ▪️Created monthly social media analytics reports, tracking KPIs and providing actionable insights to improve performance.

  • Social Media Manager

    2021 - 2022

  • Social Media Manager

    2020 - 2021

    -Successfully managed up to seven simultaneous social media accounts across diverse industries including real estate, medicine, restaurants, events, fashion, and more. Demonstrating multitasking abilities in content creation, scheduling, and engagement.▪️Scheduled content across multiple platforms. -Wrote compelling copy for captions and headlines. -Assisted with photoshootings.

  • Socia Media Manager

    2020 - 2021

    -Successfully led the rebranding of the brand identity and content, resulting in a 362% increase in Instagram engagement and significant growth in Reels views from 600 to 90k - 150k. -Created engaging video content (wrote, filmed and edited them) -Conducted extensive research and double-checked all medical information to ensure accuracy and compliance with industry regulations when creating medical content.

Articles About Veronica

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