Victor Uhlman
SEO / GEO / Brand - Digital Marketing Strategy Director
Minneapolis, Minnesota
Overview
Work Experience
SEO Director
2022 - Current
- Delivered transformative revenue and traffic increases for household-name brands in the insurance and personal finance space. - Developed cross-functional enterprise SEO strategies and plans on behalf of Fortune 50 Brands, for delivery teams to execute across multiple disciplines, such as UX, content, and CRO. - Ensure the cross-functional teams understand strategy and consistently perform against customer deliverables, in partnership with other functional leadership. - Function as point-of-contact/liaison/partner to customers on the strategic direction of their SEO program, and lead senior-level customer relationships inclusive of strategy, related presentations, and contextualization of results. - Develop dynamic projections and goals to perform against using industry knowledge, historical data, and cutting-edge software. - Consistently revisit and redevelop strategy to adjust to market changes and client goals.
Sr. SEO Manager
2021 - 2022
- Developed and managed organic SEO strategy for multiple enterprise clients. - Retained and grew revenue on multiple accounts, and participated in multiple successful client pitches. - Worked with cross-functional teams and multiple traffic channels to deliver a dynamic growth strategy for every client. - Created custom reporting for all clients, and utilized industry-leading tools to deliver unique insights.
Wpromote is an online marketing firm specializing in digital marketing and customer acquisition.
SEO Account Manager
2021 - 2021
Responsible for managing the organic presence of clients, developing SEO strategy, and creating custom reporting suites for Jordan Digital Marketing's book of business.
Search Engine Optimization Director
2021 - 2021
Provided strategy, vision, and industry insight to some of Ansira’s largest enterprise clients. Emphasized strong technical SEO foundations with broad focuses on content, site architecture, and more. Regularly provided broader marketing insights beyond SEO and work with internal teams to deliver results in all possible channels through synergized efforts. Functioned as a dual role with position at Sincro.
Lead SEO Analyst
2020 - 2021
(CDK Global was acquired by Ansira and rebranded as Sincro, an Ansira Company) Directed SEO strategy and marketing insights for top enterprise clients, and managed far-reaching and dynamic SEO action across multiple locations nationwide. - Responsible for comprehensive reporting, designing Data Studio suites for our VIP clients. - Utilized a vast array of marketing and SEO tools with extreme expertise, including Google Analytics, Search Console, SEMrush, and more. - Managed relationships with top clients while developing cross-team strategies internally. - Created and implement on-page and off-page strategies that align with business goals to deliver results. - Managed all aspects of technical SEO and pre-empt major visibility issues. - Applied best practices and cutting edge techniques in multiple search-adjacent fields, such as site speed, UX, & more. - Responsible for maintaining highly current and up-to-date search and market knowledge to ensure alignment with market and search engine direction.
Senior SEO Analyst
2018 - 2020
- Worked directly with large automotive dealer groups consisting of 3-40 locations to produce, manage, and implement small and large-scale SEO strategy to increase visibility, traffic, rankings, lead performance, and more. - On and off-page optimization, including content creation, web design, speed optimization, link building, reputation management, landing page creation, meta data editing, etc. - Extensive keyword research utilizing industry tools including SEMrush, Majesting, Ahrefs, Google Webmaster Tools, Search Console, Analytics, and more. - Monitored, analyzed, and reported on data directly to clients both on a local location level and to corporate stake holders. - Optimized internal and external linking, including audits, complex internal linking strategies, and more. - Managed external listings, including Yellowpages, Google My Business, etc. - Coordinated with Paid Search campaigns for broad, cohesive strategy. - Worked with large teams to coordinate digital marketing efforts. - Created and executed technical SEO strategies including sitemap optimization, structured data, etc. - Participated in regular, weekly communication with clients directly.
SEO/SEM Specialist
2016 - 2018
Worked with a team of writers, PPC, and SEO specialists to improve search engine rankings, user experience, and traffic across multiple websites and brands. Directly improved these fields through both on-page optimization and off-site optimization & linkbuilding, such as fostering relationships with secondary sites and utilizing a wide range of marketing software and techniques. I successfully ranked for thousands of high-volume commercial-driven keywords, which allowed our brand to become one of the premier groups in our industry. I achieved increased conversion rates, CTR, and ROI across multiple properties. Responsibilities included marketing strategy, web design, outreach, and more.
English Language Arts: Professional Writing and Editing Consultant
2014 - 2016
Helped students and staff achieve academic success and clear communication through academic education, tutoring, and coursework. Subjects covered include English Language, Computer Information Systems, Liberal Arts, and more.
Sales, Copywriting, and Advertising
2007 - 2012
Maintained close relationships with multiple clients, working directly with them to design, create, and implement complete marketing strategies and materials. Direct and personal client relationships were of the utmost importance, as well as key, innovative graphic design skills to satisfy customers' needs.