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Wikings Marcelo Machado

Managing Partner at Citrino Ventures

Los Altos, California

Overview 

Wikings Marcelo Machado is a Partner specializing in Go-To-Market strategies at Next47, with a background in M&A, strategic planning, and team management. His career highlights include co-founding Citrino Ventures and serving as a Business Unit CEO at Siemens. Machado holds a Master's degree from the University of Konstanz and has invested in various companies, focusing on sectors like Human Capital/HRTech and Manufacturing in the San Francisco Bay Area.

Work Experience 

  • Partner - Operations / GTM (Go-To-Market)

    2023 - Current

    Next47 is a $2B venture capital firm headquartered in Palo Alto, with a portfolio of ~60 companies including Verkada, Vast Data, Sysdig, Claroty, Tractian and Skydio. As a member of the founding team at Next47, I was responsible for building and scaling our value-add platform with a core focus on Go-to-Market (GTM) strategy. From the beginning, Next47 differentiated itself by delivering tangible GTM impact, establishing a reputation among founders for driving real revenue outcomes. Over the years, we’ve supported ~40 portfolio companies in closing 300+ deals with 120+ enterprise customers across 16 countries, leading to $ millions in bookings. In my role, I: * Lead an 8-person GTM and business development team based across the U.S. and Europe * Drive business development and GTM engagements with portfolio companies, from early-stage to growth * Maintain and activate a global network of 1,500+ enterprise technology buyers across various industries * Advise founders, CROs, and sales leaders on GTM strategy, sales execution, and customer acquisition * Conduct customer surveys to identify technology adoption trends * Partner closely with the investment team to help source and win deals through our GTM value proposition You can find some of my thinking on Go-to-Market strategy in this article series:
Enterprise Sales Playbook – Unlock Your Market Potential (https://next47.com/enterprise-sales-playbook-unlock-your-market-potential/)

Next47 invests in groundbreaking enterprise entrepreneurs and accelerates revenue growth by opening doors to customers around the world.

  • Investor

    2022 - 2025

    Super app for the automotive world. Acquired by Fleetcor

  • Board Member

    2022 - 2024

    Pharma startup acquired by Medsystems.

  • Co-Founder

    2022 - 2023

    Citrino Ventures is an early-stage venture capital firm with approximately USD 60 million under management, focused on B2B IoT and SaaS startups in the Latin American market. I was responsible for supporting the fundraising process, defining the investment strategy, hiring the initial team, and leading the first investments, which included companies like Intera, Tractian, nFlux, and Infleet.

  • Investor and Board Observer

    2022 - 2022

Tractian is a machine intelligence company that provides condition monitoring and asset performance management for industrial operations.

Raised $183,700,000.00 from General Catalyst, Next47, NGP Capital and Sapphire Ventures.

  • Global Director

    2018 - 2021

    Next47 is a $2B venture capital firm headquartered in Palo Alto, with a portfolio of ~60 companies including Verkada, Vast Data, Sysdig, Claroty, Tractian and Skydio.

Next47 invests in groundbreaking enterprise entrepreneurs and accelerates revenue growth by opening doors to customers around the world.

  • Business Unit CEO

    2014 - 2017

    Managed full P&L for Siemens Energy Services in South America, overseeing revenue exceeding $100 million and a team of 200 employees.

  • Head of Strategy and M&A

    2011 - 2013

    • Led a team of 18 direct reports in South America, overseeing strategy, Process optimization and M&A. • Managed multiple sell-side and buy-side M&A deals, including Siemens Surveillance Services/Tyco and Siemens/Senergy. • Achieved successful M&A deals ranging from a few million to $2B in valuation.

Information and communications technology.

  • Chief Financial Officer

    2008 - 2011

    I served as the first CFO at SoftExpert, where I led the implementation of the company’s first ERP system and spearheaded its inaugural financial planning, strategic planning, and budgeting cycles. I also established core operational processes across procurement, treasury, AP/AR, HR, travels, accounting and facilities management. During my tenure, the company transitioned from negative EBITDA to strong double-digit profitability, setting the basis to become a global and well functioning company.

  • M&A and Business Development Manager

    2006 - 2008

    Managed 11 M&A transactions from screening to integration. Established new business lines in fiscal software and agriculture for TOTVS.

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