ZY

Zhongkai Yu

Investor

Changning District, Shanghai

Overview 

Zhongkai Yu is an Investor based in Changning District, Shanghai, currently serving as the Investment Director at SIMIC Capital. With a background that includes roles such as CEO at Maisi Future and Head of Strategic Partnership at Honda Innovations, Zhongkai has demonstrated expertise in project management, innovation, strategic planning, and business development throughout his career.

Work Experience 

  • Investment Director

    2023 - Current

  • CEO

    2021 - 2022

    • Initiate the startup business to develop the INS (Inertial Navigation System) product for vehicle AD/ADAS purposes. • Build up the co-founder team to establish Maisi Future. • Establish with the team the business plan, competition strategy, budget plan, development plan, etc. • Successfully introduced a strategic investor and a financial investor, and raised several 10 million RMB for the angel round.

  • Head of Strategic Partnership Honda Xcelerator China

    2018 - 2021

    • Setup Honda Xcelerator China program (HXC) from zero. Build up and lead the team, form the strategy and processes. • Initiate and manage successful PoCs for Honda China and Honda global. • Manage and prioritize the innovation Needs from internal Honda divisions (cars, motorcycles, robots, industry, etc.) and evaluate strategic opportunities. • Initiate and develop regional strategic themes, carry out due diligence with internal stakeholders. • Manage the partnership plan, including but not limited to NDA, MoU, Contract, Term Sheet. • Negotiate best options for Honda in the partnership. • Engaged in China innovation ecosystem and build proper networks with VCs, incubators, innovators, etc. • Work with HX HQs and global team for Honda global innovation and investment topics. • Discover new technologies and new business model in great China, covering AI, robotics, smart manufacturing, autonomous driving, HMI, vehicle connectivity, 2-wheelers, etc. • Represent and promote Honda Xcelerator program in China and internal Honda.

  • Senior Manager Project Management

    2016 - 2018

    - Initiate Auto Brain, the innovation project approved by Bosch China president and executive management, to develop ADAS and autonomous driving technologies for vehicles. - Develop market and customers in China. - Recruit engineering team from PoC stage to deliverable product.

  • Senior Manager, Innovation, Incubation and Investment

    2016 - 2018

    - New business innovation and incubation; - Introduce strategic investment and M&A opportunities; - Setup Bosch-PnP "AI in Auto" Zhangjiang Accelerator program. - Develop artificial intelligence in automotive industry research report.

  • Manager Corporate Marketing

    2013 - 2016

    - Lead China automotive market analysis; - Automotive market planning for China and for Chinese OEMs; - Support Bosch China management.

  • Manager, Supplier Development

    2011 - 2013

    - New supplier validation; - Supplier enabling; - Supplier development.

  • Project Manager

    2011 - 2011

  • Purchasing Project Manager

    2009 - 2010

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